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Broadway Show – A Case Study

broadway show

Today’s case study is one in a series of papers prepared by Kevin Smith Transportation Group.  This weekly series will focus on real-world issues our clients bring to us, how our Project Teams work with those same clients to understand their opportunities and how together we develop and implement a transportation solution.

Are you planning a trip to NY for a Broadway Show?  Whether it is a family trip or a company outing, call Kevin Smith Transportation Group today at 610-222-6225 and let one of our Event Planners arrange all of your transportation.  From Party Buses to Stretch Limousines, KSTG will work with you to pick the perfect vehicle for your next trip to Broadway.

Thesis

A local company was looking to put together a bi-annual outing and their idea was to take their employees to NY for a Broadway show.  However, with approximately 25-30 employees, they didn’t have any idea how to coordinate travel.

They approached KSTG to see if we had any experience in arranging a trip like this.  We put them in contact with one of our Event Planners and our idea was to handle all of their logistics, from ground transportation to their meals.

They wanted a turnkey solution and we knew we could leverage the more than 100 trips to Broadway shows we completed in the last year.  This was our specialty.

Key Challenge

For the client, the biggest challenge was just the unknown.  They had never planned a trip like this and were nervous about how it would work.  They had considered this type of trip earlier in the year and the transportation company they had spoken to didn’t give them the confidence they were looking for.  They never booked.

Proposed Solution

When they called us, we took the time to listen to what they wanted to do.  The entire idea of the trip was to show appreciation for everybody’s hard work.

When our Event Planners got involved, we took into consideration everything.  We mapped out their entire day, arranging for lunch, a post-show dinner and even considered light snacks throughout the day.

The assigned chauffeur was a regular to the NY market so was very familiar with the itinerary.  He was able to point out some cool spots to check out when time allowed and made sure he was there throughout the day for any questions they had.

Lessons Learned

Any company that is investing thousands of dollars on a trip like this wants a partner who is going to be a steward of their money.  We took the time to listen to them and it helped us make their entire trip something really special.

Since our first trip with them, we have also booked outings to Atlantic City and to Baltimore’s Inner Harbor.  So it pays to work hard and deliver a premium service.

(Discuss what other lessons were learned from the process and solution.  What things can we take forward for other clients.  Less than 75 words.)

Are you planning a trip to NY for a Broadway Show?  Whether it is a family trip or a company outing, call Kevin Smith Transportation Group today at 610-222-6225 and let one of our Event Planners arrange all of your transportation.  From Party Buses to Stretch Limousines, KSTG will work with you to pick the perfect vehicle for your next trip to Broadway.

Thank you for reading today’s Case Study on Broadway Show.  Hopefully, you found this information insightful and you will be able to apply some of these solutions to your specific transportation challenges.  For more case studies on the ground transportation industry, visit our blog page here.