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Wine Tour Transportation – A Case Study

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Wine Tour Transportation – A Case Study

Today’s case study is one in a series of papers prepared by Kevin Smith Transportation Group.  This weekly series will focus on real-world issues our clients bring to us, how our Project Teams work with those same clients to understand their opportunities and how together we develop and implement a transportation solution. 

Are you interested in booking a Wine Tour to one or more of the 200 plus wineries in Pennsylvania?  Call Kevin Smith Transportation Group today at 610-222-6225 and let one of our Tour Operators help plan your Wine Tour.  With numerous vehicle options including luxury Stretch Limos and Party Buses, your perfect Wine Tour is only a phone call away. 

Introduction

A local hotel operator approached us with an idea to drive room bookings during their slower summer season by building out a Wine Tour Package.  However, they had no experience in building out a package of this kind and weren’t familiar with the wineries and what they offered.

KSTG does a significant amount of Wine Tours so we were familiar with the options offered across the greater Philadelphia, PA area.  Our approach was to build out a room package where the transportation was included, allowing their clients to book everything together.

We designed a package that offered different fleet options and could be utilized by someone booking a single room to groups or 40 or more.  Partnering on a custom marketing campaign, the property was able to book more than 400 room nights in the first month of the package being created, tapping into their existing customer base using a direct marketing campaign. 

Background

The hotel was concerned about the upcoming summer season and its projected occupancies.  They wanted to build out a package to drive hotel rooms.  The idea of a Wine Tour was intriguing as it would drive multi-night bookings.

While Wine Tours weren’t the only type of package that could be developed, the concept was intriguing as it likely would also drive larger groups, as groups of 10 or more are not uncommon for Wine Tours.

Are you interested in booking a Wine Tour to one or more of the 200 plus wineries in Pennsylvania?  Call Kevin Smith Transportation Group today at 610-222-6225 and let one of our Tour Operators help plan your Wine Tour.  With numerous vehicle options including luxury Stretch Limos and Party Buses, your perfect Wine Tour is only a phone call away. 

Alternatives

The hotel shared that they’ve has the most success by focusing on 1 or 2 specific packages as opposed to building out 5 or 6.  It is easier to market one special package and it creates more of a sense of urgency for people interested to book.

So while they considered shopping packages and sightseeing tours, they felt the uniqueness of the Wine Tours as well as the chance to bring in larger groups was too much of an opportunity not to invest their marketing around. 

Proposed Solution

So we proposed building out a custom Wine Tour, providing rooms and transportation for 1, 2 or 3 day tours.  Our Tour Operators would design the transportation, providing the hotel with their own custom tour offerings.

The hotel made it easy to book and offered an early bird promotion for those that booked 90 days out.  They booked 400 rooms in the first month and based on the early results, have already committed to running the promotion in 2019 as well. 

Recommendations

The true success of the program was the hotel partnering with a luxury transportation solution, in this case Kevin Smith Transportation Group.  KSTG’s fleet was able to handle bookings from 2 people to groups or 40 or more.

By allowing the hotel to focus on their rooms while we handled all of the tour logistics, they were able to do what they do best and let us handle the heavy lifting of the Wine Tours.  It also has led to conversations about a Holiday Package offering shopping and Christmas light tours. 

Are you interested in booking a Wine Tour to one or more of the 200 plus wineries in Pennsylvania?  Call Kevin Smith Transportation Group today at 610-222-6225 and let one of our Tour Operators help plan your Wine Tour.  With numerous vehicle options including luxury Stretch Limos and Party Buses, your perfect Wine Tour is only a phone call away. 

Thank you for reading today’s Case Study on Wine Tour Transportation.  Hopefully, you found this information insightful and you will be able to apply some of these solutions to your specific transportation challenges.  For more case studies on the ground transportation industry, visit our case study blog page.